Case Studies
Real Businesses. Real Results.
A closer look at how strategic content has helped my clients grow their online presence, increase engagement and connect with more customers.
Optometry • Personal Brand
Vic Elkhoury
29K+ TikTok views
18,460 content views
↑ 6100% TikTok comments
↑ 553% TikTok likes
• Grow online community
• Convert followers
• Awarenes of services
“Amy has been a great asset to my business. She is professional, punctual and easy to work with. Since the first day we started working together, I have seen improvements in my social media and awareness. Thank you Amy.” - Vic Elkhoury, Optometrist
Content Focus
• Educational Reels
• Dry eye & treatments
• Brand & clinic BTS
• Optometry humour & trending reels
• Myth-busting
Pilates Studio
Silverback Studios
32K+ monthly views
↑ 45.4% reach
↑ 44.1% profile visits
↑ 43% profile activity
• Generating leads and new members
• Grow online community and increase reel shares
“I’ve been working with Amy for about 5 months now, and it has been a pleasure.
She is passionate, capable and coachable. She has helped us get much greater reach on our social media, improving our content, engagement and brand. Thanks Amy for all your help and support!” - Dawn Muller, Founder
Content Focus
• Pilates education
• Community and members
• Brand and studio vibe
• Promote benefits and differences
Voice Coach
Rachel Pietsch Vocal Studio
+42% Facebook video views
↑ 69% Instagram reach
↑ 81% Facebook watch time
↑ 250% 1-minute video views
8K+ Monthly organic views
3.1K+ LinkedIn professional audience
“I was first introduced to Amy through a friend who couldn’t stop raving about how much she’d helped her business, and now I completely get why.
Since working with Amy, I’ve felt incredibly supported. She just gets it. I’ve never once felt like she didn’t understand my business or my voice as a vocal coach, which is such a rare thing to find.
I genuinely love the work she produces, and the ease she’s brought into this area of my business has been invaluable. I would highly recommend Amy to anyone looking for someone who is not only highly competent, but truly across her field. She’s an absolute asset.”- Rachel Pietsch, Founder
Content Focus
• Voice exercises & warm-ups
• Speaking & communication tips
• Educational videos
• Singing technique
• Brand & Rachel BTS
Architecture & Design
SOW Architecture & Design
1,800+ views
• 19 saves on a single carousel
+8 followers from one reel
↑ 1,800+ views on flatlay reel
“In a short period of time, Amy has become an essential part of the SOW team. She takes the ideas, however half-formed or ambitious, and turns them into something executable and real.
She's pushed me out of my comfort zone in the best way, and you can tell she genuinely loves what she does. Friendly, professional, and exactly the kind of collaborator a creative practice needs.” - Ketsa Jerome Leben, Founder
Content Focus
• Educational Reels
• Project showcases
• FAQs
• Founder content
• Design inspiration
Not-For-Profit Organisation
Zonta Melbourne’s West
10K+ Content Views
• 3,860 accounts reached
↑1,801.5% reach
+16.5% follower growth
↑77.5% non-follower reach
“Zonta Club of Melbourne's West is a not-for-profit community organisation that needed change to secure our future when Amy joined us for our 2025 Fashion Parade fundraiser. Since then, we have seen significant growth in our social media coverage and increase in membership.
Amy has helped build interest in Zonta Club of Melbourne's West and widen engagement for our events. She created posts that drew interest from a variety of sources, well outside our normal audience — 77.5% of all views during the reporting period came from non-followers, reflecting visibility beyond our existing network. We also noticed that unsolicited donations increased over this time, which contributed to our overall event income.
Since Amy took charge of our social media, our Instagram following has more than doubled. New followers continue to join weekly. Amy designed a social media strategy that members are continuing to use and will inform future strategies.
We have already booked Amy to do her magic for our 2027 Fashion Parade and to provide social media training sessions in future. As a business owner, I have found Amy's professional approach to marketing valuable and would recommend it to others. She has an innate ability to listen and translate the core needs into measurable outcomes.”- Cass, Board Director
Content Focus
• Event promotion
• Event coverage & BTS
• Community storytelling
• Advocacy campaigns
What My Clients Value
✓ Content strategy tailored to your business
✓ Professional filming and editing
✓ Consistent, on-brand content
✓ Friendly and collaborative two-way communication
✓ Monthly reporting and insights
✓ A creator who genuinely cares about your business
Your Business Could Be Next
From local cafés and healthcare clinics to architects, Pilates studios and personal brands, I've helped businesses create content that connects with their audience and drives real results.
Let's create content your audience actually wants to watch.
